• Data Management: Create, maintain, and manage multiple databases for sales, operations, marketing, and reporting. • Clean, validate, and structure raw data from different sources. • Identify incorrect, duplicate, or irrelevant data and fix or flag it. • Ensure data accuracy, consistency, and reliability. • Excel & Reporting: Work extensively on Excel using advanced formulas (VLOOKUP/XLOOKUP, INDEX-MATCH, IF, COUNTIFS, SUMIFS, nested formulas). • Create pivot tables, dashboards, and structured reports. • Handle large datasets without breaking file logic. • Build automated templates for reporting and tracking. • Business Thinking: Understand what data is actually useful for business decisions. • Translate raw numbers into clear business insights. • Support leadership with data needed for strategy, performance tracking, and forecasting. • Ask the right questions when data does not make sense. • Database & Systems: Handle data from CRMs, spreadsheets, automation tools, and internal systems. • Maintain structured databases with clear naming, logic, and documentation. • Support automation and reporting teams with correct datasets.