• Create and lead programs to transform marketing and sales development with AI programs like AI SDRs and agentic marketing campaign production • Own end-to-end program delivery for marketing operations initiatives; maintain program communications, track milestones, coordinate cross-functional workstreams, and provide regular updates on roadmap progress • Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams • Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution across teams and regions • Consult on best practices in Marketo and Braze, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use • Own prospect data programs including marketing database growth strategy using first-party and third-party sources, ensuring the marketing database is healthy, deduplicated, and compliant • Drive sales contact data completeness and accuracy for target accounts — managing third-party data vendor relationships, defining data enrichment workflows, and partnering with Sales Development and Sales Operations to ensure contact coverage meets pipeline goals • Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale • Partner with Engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling • Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed • Drive ongoing improvements in marketing operations through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows • Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones