User Acquisition Manager
Location
United States + 1 moreAll locations: United States, Canada
Posted
5 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
We’re seeking a highly analytical and performance-driven User Acquisition Manager to lead and scale paid acquisition efforts across Mode Mobile’s consumer app portfolio. This role will focus on executing and optimizing campaigns across major mobile and web channels to drive efficient, profitable user growth.
- Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more
- Responsible for the daily performance tracking, pacing, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS) of your campaigns
- Manage and scale daily spend while maintaining efficient CAC, ROAS, and LTV targets
- Run ongoing A/B and multivariate testing across creatives, formats, messaging, and funnels
- Analyze campaign performance data to surface insights and optimization opportunities
- Partner with creative teams to develop, test, and iterate on high-performing ad concepts
- Stay current on UA trends, platform changes, attribution updates, and emerging channels
- Contribute to the evolution of Mode’s growth playbook, including testing new channels, formats, and markets
Qualifications
- 1-4 years of hands-on mobile UA buying for consumer apps, games, utilities, or subscription products
- Proven experience managing Mobile App campaigns across Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more
- Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks)
- Experience with MMPs and performance marketing attribution
- Experience collaborating cross-functionally with Product, Monetization, and Creative teams
- Strong communication and reporting skills with the ability to clearly articulate insights and recommendations
Requirements
- Hands-on performance buying
- Strong analytical rigor and experimentation discipline
- Experience working with creative teams and external partners
- Solid understanding of mobile growth and monetization mechanics
Benefits
- Be part of a company where the culture is the magic - collaborative, humble, hungry, and invested in each other’s success
- Make an impact across a global portfolio of consumer apps with meaningful scale
- Work with a top-tier, globally distributed engineering and growth team
- Help shape and scale high-growth products through their next phases of monetization and expansion
- Join a mission-driven culture where ownership is real, ideas move fast, and impact is visible
- Grow within a fast-growing company backed by strong leadership and continued investment
- Work fully remote with a globally distributed team that values autonomy, trust, and transparency
Job Requirements
- 1-4 years of hands-on mobile UA buying for consumer apps, games, utilities, or subscription products
- Proven experience managing Mobile App campaigns across Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, Rewarded Ad Networks, and more
- Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks)
- Experience with MMPs and performance marketing attribution
- Experience collaborating cross-functionally with Product, Monetization, and Creative teams
- Strong communication and reporting skills with the ability to clearly articulate insights and recommendations
- Hands-on performance buying
- Strong analytical rigor and experimentation discipline
- Experience working with creative teams and external partners
- Solid understanding of mobile growth and monetization mechanics
Benefits
- Be part of a company where the culture is the magic - collaborative, humble, hungry, and invested in each other’s success
- Make an impact across a global portfolio of consumer apps with meaningful scale
- Work with a top-tier, globally distributed engineering and growth team
- Help shape and scale high-growth products through their next phases of monetization and expansion
- Join a mission-driven culture where ownership is real, ideas move fast, and impact is visible
- Grow within a fast-growing company backed by strong leadership and continued investment
- Work fully remote with a globally distributed team that values autonomy, trust, and transparency
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