Midi Health

Midi Health is a healthcare company self-described as the only virtual care platform focused on female midlife health. The company is on a mission to bring high

Integrated Marketing Manager

MarketingMarketingFull TimeRemoteSeniorCompany Site

Location

United States

Posted

11 days ago

Salary

$130K - $140K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

• Translate brand and product strategy into integrated campaign plans • Define campaign narrative, messaging hierarchy, and channel roles • Develop integrated briefs and GTM frameworks for major launches (brand moments, RX initiatives, supplement launches, etc.) • Ensure campaigns ladder to the Midi brand platform and defined business objectives • Partner closely with Brand, Growth, Lifecycle, Organic Social, Influencer, PR, Partnerships, Product Marketing, and Clinical stakeholders • Align teams around campaign objectives, timelines, messaging, and sequencing • Develop workbacks and ensure asset readiness across teams • Drive clear communication and alignment throughout the campaign lifecycle • Support integrated launch planning across major company initiatives • Identify dependencies, risks, and gaps early and proactively • Ensure campaigns roll out cohesively across owned, paid, and earned channels • Contribute to leadership-ready summaries and campaign updates • Partner with channel owners to synthesize campaign-level performance • Evaluate campaigns against defined objectives • Identify learnings and translate them into actionable recommendations for future initiatives

Job Requirements

  • 6–10+ years of experience in integrated marketing, campaign strategy, product marketing, or cross-channel marketing roles
  • Experience leading or coordinating multi-channel campaigns in high-growth environments
  • Strong understanding of GTM planning and messaging systems
  • Highly organized with the ability to manage complex timelines and multiple stakeholders
  • Strong cross-functional communicator who can influence without direct authority
  • Analytical and business-minded, with the ability to connect campaign strategy to business outcomes
  • Comfortable operating in ambiguity and building process where needed

Benefits

  • equity grants
  • medical benefits
  • dental benefits
  • vision benefits
  • work-from-home stipends
  • flexible time off

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