• Work with a team to set the vision and direction for Applied's MCS products • Collaborate with customers to understand their needs and transform that into product roadmap requirements • Perform market and competitive analysis; build cost and pricing models; develop strategy to increase market growth • Coordinate with global Sales, Engineering, and Support teams in executing the strategy • Create marketing collateral, write manufacturing-related blog posts, conduct product-related webinars and user groups, speak at industry events, and travel to customer sites to build relationships