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Role Description

This role is the operational backbone of our demand and pipeline engine. Your job is to make sure our GTM teams can execute campaigns and ABM programs with confidence, BDRs are able to take action on the marketing activity coming inbound, and that leadership can trust what the data says about performance. That means owning the systems, the process, and the reporting that connect Marketing activity to pipeline outcomes.

You’ll sit at the intersection of Demand Gen, RevOps, Sales, and CS, and you’ll be responsible for keeping the “engine room” running smoothly:

• Clean data
• Tight handoffs
• Consistent tagging and tracking
• Dashboards that tell the truth

When the team wants to move faster, scale ABM, or diagnose a funnel issue, you’re the person who makes it possible without creating chaos.

Job Location

The candidate selected for this opportunity must reside near one of the following locations:

• Hybrid (in-office 3 days per week) - Austin, TX
• Remote - Raleigh, NC
• Remote - Nashville, TN
• Remote - Toronto, Canada

Responsibilities

• Marketing Systems & Automation: Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow.
• Partner with RevOps to improve workflows between marketing and sales.
• Performance & Insights: Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance.
• Analyze campaign performance and share actionable insights to guide the Demand Generation team.
• ABM Strategy & Execution: Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success.
• Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns.
• Process Design & Governance: Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency.
• Develop scalable campaign processes, documentation, and SLAs that create consistency across the team.
• Campaign & Program Operations: Help DG QA programs and campaigns they execute on.
• Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns.
• Enablement: Build for scale rather than "band-aids," acting as a trainer to empower the broader team.

Requirements

• 3-5 years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS.
• Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus.
• Experience designing and supporting ABM programs that bridge marketing and sales.
• Solid understanding of lead management, marketing funnel metrics, and attribution.
• Familiarity with intent data platforms and multi-touch attribution models.
• Proven ability to design and scale processes across global marketing teams.
• Excellent communicator who can translate data into business narratives.
• Self-starter who thrives in fast-paced, collaborative, and remote environments.

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.