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Segment Marketing Manager
Location
United States
Posted
8 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments.
- Develop a strong understanding of key customer segments and markets, including librarians and researchers.
- Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies.
- Create compelling persona-based value propositions and segment narratives.
- Develop and execute marketing programs supporting product launches and thought leadership initiatives.
- Collaborate with teams to build and execute marketing plans aligned with business priorities.
- Create sales enablement tools and messaging briefs that enhance the buyer journey.
- Streamline content development processes and sales readiness efforts through collaboration.
- Partner with sales teams to improve commercial effectiveness through training and resources.
Qualifications
- 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
- Proven track record in go-to-market strategies that yield measurable outcomes.
- Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
- Experience creating enablement content, narratives, and digital marketing assets.
- Analytical mindset with a strong focus on using metrics for strategy optimization.
- Excellent communication, project management, and stakeholder engagement skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.
Benefits
- Competitive salary with an opportunity for an annual incentive bonus.
- Work from home flexibility within a robust and supportive team environment.
- Country-specific benefits that promote well-being and happiness.
- Opportunities for professional growth and skill development.
- Culture of collaboration and innovation.
Job Requirements
- 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
- Proven track record in go-to-market strategies that yield measurable outcomes.
- Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
- Experience creating enablement content, narratives, and digital marketing assets.
- Analytical mindset with a strong focus on using metrics for strategy optimization.
- Excellent communication, project management, and stakeholder engagement skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.
Benefits
- Competitive salary with an opportunity for an annual incentive bonus.
- Work from home flexibility within a robust and supportive team environment.
- Country-specific benefits that promote well-being and happiness.
- Opportunities for professional growth and skill development.
- Culture of collaboration and innovation.
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