Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are the experts in policy, training, and wellness support, committed to improving the quality of life for all community members. Solutions include state-specific policies, online learning, behavioral health resources, grant assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 12,000 agencies and municipalities.
Product Marketing Manager
Location
United States
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
“Must be authorized to work in the US”
No visa sponsorship. We are unable to sponsor or take over sponsorship of an employment Visa (H1-B, Student visa, or OPT visa) at this time.
About Lexipol
At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
About the Role
The Product Marketing Manager plays a critical role in driving customer activation, adoption, and expansion from inside the product experience. You will partner closely with Solutions Management, Sales Enablement, Customer Experience and Marketing to design in-product campaigns, lifecycle messaging, and engagement experiences that help users discover value, adopt new features, and expand their relationship with Lexipol.
This role also contributes to product positioning and go-to-market (GTM) planning for new launches, ensuring messaging is consistent and customer-centric across the full lifecycle. The ideal candidate is analytical, creative, and deeply customer-focused — someone who thrives at the intersection of product strategy and growth marketing.
Areas of Focus:
In-Product Marketing & Product-Led Growth (50%)
- Develop and execute in-product campaigns (e.g., tooltips, modals, guides, notifications, banners) to drive awareness, adoption, upsell, and cross-sell.
- Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements.
- Design messaging and experiences that enhance the user journey without disrupting workflow.
- Create and manage A/B experiments to optimize activation and retention.
- Support the Director of Product Marketing in developing GTM plans for new products and major feature releases.
- Partner with Solutions, CX, Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces, email, and other lifecycle channels.
- Contribute to launch briefs, positioning updates, and post-launch optimization plans.
- Ensure in-product communication aligns with GTM assets and external messaging.
- Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests, experiments, and in-product initiatives.
- Analyze and share insights, experiment results, and best practices.
- Partner with Data Services and RevOps to connect product engagement to business outcomes (pipeline, retention, expansion).
- Refine GTM playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines.
- 5+ years of experience in B2B SaaS product marketing.
- Demonstrated success driving cross-sell and feature adoption through in-product messaging systems (e.g., Pendo, Appcues, Intercom).
- Proficiency in product analytics tools (e.g., Pendo, Amplitude, Mixpanel, GA4) and experimentation frameworks.
- Experience collaborating with cross-functional teams including product, engineering, and customer experience.
- Strong analytical skills and experience making data-informed decisions.
- Excellent written and verbal communication skills with the ability to turn insights into compelling narratives.
- Familiarity with PLG frameworks Product-led growth (is a GTM strategy) and customer lifecycle mapping.
- Understanding of packaging or segmentation strategies.
- Experience in GovTech, public safety, or mission-driven SaaS markets.
- Higher cross-sell and upsell conversion through targeted in-app messaging.
- Increased feature adoption, activation, and retention driven by in-product campaigns.
- Consistent and aligned product storytelling across the user journey.
- Clear ROI reporting connecting in-product marketing to pipeline and revenue impact.
- Join a mission-driven company shaping the future of public safety technology.
- Drive meaningful, measurable business impact through data-led experimentation.
- Collaborate across product, sales, customer experience and marketing to drive innovation and growth.
- Contribute to a team that values impact, curiosity, and continuous improvement.
We are a talented, passionate, and mission-driven Marketing team focused on impact and innovation. We value collaboration, creativity, and results.
Lexipol is a fully remote team that takes our work seriously but not ourselves—we emphasize intentional relationship-building and collaboration to maintain a strong, connected culture.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits
Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
The base salary compensation is $100,000 plus an annual performance-based bonus.
About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.
Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. #LI-KD1
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