We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Manager of Marketing, Segment
Location
United States
Posted
11 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments.
- Develop a strong understanding of key customer segments and markets, including librarians and researchers.
- Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies.
- Create compelling persona-based value propositions and segment narratives.
- Develop and execute marketing programs supporting product launches and thought leadership initiatives.
- Collaborate with teams to build and execute marketing plans aligned with business priorities.
- Create sales enablement tools and messaging briefs that enhance the buyer journey.
- Streamline content development processes and sales readiness efforts through collaboration.
- Partner with sales teams to improve commercial effectiveness through training and resources.
Qualifications
- 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
- Proven track record in go-to-market strategies that yield measurable outcomes.
- Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
- Experience creating enablement content, narratives, and digital marketing assets.
- Analytical mindset with a strong focus on using metrics for strategy optimization.
- Excellent communication, project management, and stakeholder engagement skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.
Benefits
- Competitive salary with an opportunity for an annual incentive bonus.
- Work from home flexibility within a robust and supportive team environment.
- Country-specific benefits that promote well-being and happiness.
- Opportunities for professional growth and skill development.
- Culture of collaboration and innovation.
Job Requirements
- 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
- Proven track record in go-to-market strategies that yield measurable outcomes.
- Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
- Experience creating enablement content, narratives, and digital marketing assets.
- Analytical mindset with a strong focus on using metrics for strategy optimization.
- Excellent communication, project management, and stakeholder engagement skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.
Benefits
- Competitive salary with an opportunity for an annual incentive bonus.
- Work from home flexibility within a robust and supportive team environment.
- Country-specific benefits that promote well-being and happiness.
- Opportunities for professional growth and skill development.
- Culture of collaboration and innovation.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Director of B2B & Corporate Marketing for LendKey driving demand generation
Lifecycle Marketing Manager driving user engagement for TransForce suite of brands
Sr. Marketing Manager
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This is a high-impact leadership role focused on driving lifecycle and customer experience marketing within a fast-growing SaaS environment. You will own end-to-end campaigns across onboarding, adoption, engagement, retention, and expansion, ensuring customers realize value quick...
Program Marketing Manager leading integrated marketing programs at DecisionPoint
