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Role Description

This is a high-impact leadership role focused on driving lifecycle and customer experience marketing within a fast-growing SaaS environment. You will own end-to-end campaigns across onboarding, adoption, engagement, retention, and expansion, ensuring customers realize value quickly and consistently. Working cross-functionally with product, sales, customer success, onboarding, and partnerships, you’ll translate data insights into strategic marketing initiatives that fuel growth. The role blends strategic vision with hands-on execution, leveraging automation, CRM systems, and customer health metrics to optimize performance. If you thrive in dynamic environments, enjoy experimenting with new approaches, and are passionate about improving the customer journey, this opportunity offers strong visibility and measurable business impact.

• Lead lifecycle marketing strategy across onboarding, activation, engagement, retention, and upsell initiatives.
• Design and execute targeted campaigns that accelerate time-to-value and increase product adoption.
• Develop customer engagement and nurture programs to improve usage, satisfaction, and long-term retention.
• Partner with customer success teams to support expansion efforts and promote additional product capabilities.
• Leverage customer health scores, behavioral data, and feedback to proactively address churn risk and refine lifecycle strategies.
• Collaborate cross-functionally with product, CX, sales, and marketing teams to test, measure, and optimize performance.
• Build journey-based campaigns using marketing automation and CRM platforms to drive personalized communication at scale.

Qualifications

• 5+ years of experience in B2B SaaS lifecycle, retention, or customer marketing; SMB or InsurTech experience preferred.
• Proven ability to design and execute lifecycle programs that drive engagement, retention, and revenue growth.
• Strong expertise in customer journey mapping and segmentation strategies.
• Hands-on experience with marketing automation tools, CRM systems, and data-driven personalization tactics.
• Background in developing educational content and product adoption campaigns.
• Strong analytical skills with the ability to translate customer data into actionable insights.
• Self-starter mindset with the ability to manage multiple initiatives in a fast-paced, remote-friendly environment.
• Bachelor’s degree in marketing, business, technology, or a related field preferred (equivalent experience considered).

Requirements

• 5+ years of experience in B2B SaaS lifecycle, retention, or customer marketing; SMB or InsurTech experience preferred.
• Proven ability to design and execute lifecycle programs that drive engagement, retention, and revenue growth.
• Strong expertise in customer journey mapping and segmentation strategies.
• Hands-on experience with marketing automation tools, CRM systems, and data-driven personalization tactics.
• Background in developing educational content and product adoption campaigns.
• Strong analytical skills with the ability to translate customer data into actionable insights.
• Self-starter mindset with the ability to manage multiple initiatives in a fast-paced, remote-friendly environment.
• Bachelor’s degree in marketing, business, technology, or a related field preferred (equivalent experience considered).

Benefits

• Competitive base salary range of $80,000 – $107,000 USD, with eligibility for bonus or additional incentive plans.
• Comprehensive medical, dental, and vision coverage.
• Generous holiday and vacation time.
• Dedicated health and wellness days.
• Birthday bonus day off.
• Flexible, collaborative work environment (remote-friendly).
• Inclusive culture that values diversity, growth, and professional development.