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Role Description

This role is a strategic leadership position focused on driving end-user growth, engagement, and retention through innovative B2C marketing initiatives. As Director of B2C Marketing, you will develop and execute a comprehensive marketing strategy while leading a high-performing team in a fast-paced, data-driven environment.

• Develop and implement a holistic B2C marketing strategy aligned with company objectives, focusing on acquisition, engagement, retention, and revenue growth.
• Lead, mentor, and grow a high-performing marketing team, fostering collaboration, innovation, and a results-driven culture.
• Oversee all end-user acquisition channels, including email, SMS, in-app notifications, paid media, affiliates, partnerships, and co-marketing campaigns.
• Act as a brand steward, ensuring consistency across all marketing communications and maintaining the company’s voice, values, and visual identity.
• Develop and manage customer lifecycle initiatives, loyalty programs, and re-engagement campaigns to maximize end-user lifetime value.
• Own and manage the marketing budget, allocating resources to optimize ROI and meet key performance indicators.
• Analyze marketing performance metrics, generate actionable insights, and adjust campaigns to achieve optimal outcomes.
• Collaborate cross-functionally with Product, Data, Professional Services, and Support teams to ensure seamless end-user experiences.
• Stay informed on industry trends, consumer behavior, and competitor activity to identify opportunities and maintain competitive advantage.

Qualifications

• 8+ years of experience leading B2C marketing initiatives and building high-performing marketing teams.
• Proven track record designing, executing, and optimizing end-user acquisition, engagement, and retention campaigns.
• Experience with multi-channel marketing, including email, SMS, in-app notifications, paid media, affiliate programs, and partnerships.
• Strong analytical skills with experience making data-driven decisions and optimizing campaigns based on performance insights.
• Hands-on leadership style with ability to foster collaboration, mentor team members, and drive accountability.
• Budget management experience, including resource allocation and ROI optimization.
• Excellent communication skills and ability to work effectively across cross-functional teams.
• Experience in the payments or fintech industry is a plus, as is experience with B2B2C business models or marketing automation platforms such as Braze.
• Strategic mindset with the ability to anticipate market trends and adapt marketing initiatives to changing conditions.

Requirements

• Remote-first role within the United States, providing flexibility and work-life balance.
• Competitive salary range of $150,000–$165,000 USD.
• Market-leading medical, dental, and vision insurance coverage.
• Stock options and equity opportunities.
• Free premium-tier financial wellness subscription.
• Monthly home-office stipend and flexible time off policies.
• 401k plan with employer contributions.
• 12 weeks paid parental leave for birthing and non-birthing parents.
• 11 paid company holidays.
• Opportunity to work in an innovative, collaborative, and award-winning fintech environment.