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Role Description

This role offers a high-impact opportunity to design, execute, and optimize account-based marketing (ABM) programs that drive measurable revenue growth and strengthen engagement with key accounts.

• Manage end-to-end ABM campaigns across multiple channels, translating account insights into targeted strategies that accelerate deal cycles.
• Work closely with Sales, Marketing Operations, Product, and Corporate Marketing teams to ensure campaigns are data-driven, personalized, and effectively tracked to demonstrate ROI.
• Thrive in a collaborative, fast-paced environment and leverage innovative marketing approaches to drive business results.
• Your work will directly influence pipeline performance and contribute to scaling marketing initiatives globally.

• Own and execute global ABM programs and playbooks for specific target segments, managing campaigns end-to-end from ideation, creative development, and execution to reporting and optimization.
• Develop multi-layered ABM programs (1:1, 1:few, 1:many) tailored to account tiers, buyer personas, and sales cycle stages.
• Collaborate with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into actionable marketing strategies.
• Partner with ISR teams to review early-stage pipeline health and drive opportunity conversion using intent data, insights, and best practices.
• Work cross-functionally with Marketing & Sales Operations to ensure accurate tracking, attribution, and measurement of campaign performance and channel impact.
• Coordinate with Corporate and Product Marketing to develop cohesive messaging aligned with value propositions and broader ABM strategy.

Qualifications

• 6+ years of ABM and demand generation experience, preferably in technology, financial services, or fintech environments.
• Deep understanding of account-based marketing principles, including account segmentation, personalization, and multi-channel orchestration.
• Proven experience managing events and digital marketing programs across the full lifecycle: planning, execution, and post-campaign analysis.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar).
• Strong analytical mindset with the ability to assess campaign performance and optimize outcomes.
• Excellent project management and communication skills, with experience collaborating cross-functionally and managing multiple initiatives simultaneously.
• High attention to detail and strong standards for quality and execution.

Benefits

• Competitive base salary: $135,000–$155,000 USD, plus variable year-end bonus guaranteed in the first year.
• Comprehensive medical and prescription drug coverage.
• 401(k) contribution matching.
• Flexible remote work eligibility across multiple U.S. states (NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA).
• Opportunity to work in a high-growth, data-driven marketing environment with measurable impact on pipeline and revenue.
• Collaborative and dynamic team environment focused on innovation and strategic growth.