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Senior Manager, Product Marketing & Customer Lifecycle
Location
United States
Posted
13 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
This role offers the unique opportunity to lead the product marketing and lifecycle strategy for a high-growth platform serving the global cybersecurity workforce. You will design go-to-market strategies, build omni-channel campaigns, and create lifecycle programs that drive acquisition, engagement, retention, and revenue growth. As a senior leader, you will partner with product, marketing, and analytics teams to translate complex value propositions into clear messaging and actionable campaigns. This position provides the chance to shape a product from the ground up, influence strategic decisions, and impact the professional development of cybersecurity practitioners worldwide. The role is fully remote, allowing you to work from select states while collaborating with cross-functional teams.
- Develop and execute comprehensive go-to-market (GTM) strategies for both individual and enterprise customer segments.
- Design, implement, and optimize lifecycle marketing programs that drive user activation, engagement, retention, and lifetime value.
- Build omni-channel marketing campaigns, including email, web content, case studies, blog posts, and social media initiatives.
- Partner with product teams to gather customer insights, recommend enhancements, and define messaging and positioning.
- Conduct competitive analysis, track industry trends, and leverage market intelligence to inform strategic decisions.
- Analyze customer cohorts, funnel performance, and campaign metrics to identify growth opportunities and optimize lifecycle touchpoints.
- Collaborate cross-functionally with product, analytics, sales, and design teams to ensure cohesive messaging and seamless customer experiences.
- Lead strategic initiatives from planning through execution, balancing hands-on implementation with long-term vision.
Qualifications
- 6–8+ years of experience in product marketing, lifecycle marketing, or related roles, preferably with experience launching new products or building new categories.
- Proven success in designing and executing lifecycle programs that deliver measurable growth and customer engagement.
- Strong analytical skills and experience using data to drive marketing decisions, optimize campaigns, and improve conversion metrics.
- Experience marketing to technical audiences, translating complex concepts into clear, compelling messaging.
- Excellent communication, collaboration, and stakeholder management skills, with a track record of leading cross-functional initiatives without direct authority.
- Comfortable with ambiguity and capable of building strategies, processes, and frameworks from the ground up.
- Bonus: Experience in cybersecurity, community platforms, freemium subscription models, or B2B enterprise marketing.
Benefits
- Competitive salary range: $160,000–$180,000 annually.
- Employer-subsidized medical, dental, and vision insurance.
- 401(k) retirement plan with employer match.
- Home office and technology stipends.
- Thirteen paid holidays per year and flexible personal time off.
- Annual employee bonus based on company and individual performance.
- Company-wide annual offsite for team building and collaboration.
- Fully remote work arrangement within eligible U.S. states.
Company Description
Job Requirements
- 6–8+ years of experience in product marketing, lifecycle marketing, or related roles, preferably with experience launching new products or building new categories.
- Proven success in designing and executing lifecycle programs that deliver measurable growth and customer engagement.
- Strong analytical skills and experience using data to drive marketing decisions, optimize campaigns, and improve conversion metrics.
- Experience marketing to technical audiences, translating complex concepts into clear, compelling messaging.
- Excellent communication, collaboration, and stakeholder management skills, with a track record of leading cross-functional initiatives without direct authority.
- Comfortable with ambiguity and capable of building strategies, processes, and frameworks from the ground up.
- Bonus: Experience in cybersecurity, community platforms, freemium subscription models, or B2B enterprise marketing.
Benefits
- Competitive salary range: $160,000–$180,000 annually.
- Employer-subsidized medical, dental, and vision insurance.
- 401(k) retirement plan with employer match.
- Home office and technology stipends.
- Thirteen paid holidays per year and flexible personal time off.
- Annual employee bonus based on company and individual performance.
- Company-wide annual offsite for team building and collaboration.
- Fully remote work arrangement within eligible U.S. states.
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