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Role Description

This role involves being a user engagement champion who bridges strategy and execution, working across Product, Data, and Marketing to build cross-channel lifecycle programs that drive user engagement, reactivation, and sustainable growth.

• Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app.
• Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals.
• Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric.
• Coordinate with agency partners to ensure delivery of on-time, quality communications at scale.
• Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance.
• Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle.
• Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.).
• Adhere to proper documentation and Quality Assurance processes for every message launched.
• Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership.
• Collaborate with Product Marketing, Product, Data, and Brand to support feature launches and ongoing engagement efforts.
• Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze).

Qualifications

• 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company.
• Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely).
• Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action.
• Track record of designing and scaling personalized customer journeys that drive measurable business outcomes.
• Strategic mindset with a bias toward experimentation and continuous improvement.
• Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams.
• Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks.
• Experience managing content across international markets, with sensitivity to regional behaviors.
• Bonus: experience leveraging AI tools to power marketing automation performance and efficiency.

Benefits

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.