• Sell and service Optics’ branded products and services by managing existing accounts and developing new prospects in the private practice theater. • Exercise a broad knowledge of the Lab’s services, products, and marketing techniques to increase usage among doctors within a defined territory. • Assist in the promotion of the Lab to doctors outside the defined territory limits. • Formulate and implement strategic business plans specific to the needs of individual accounts to retain existing business for the Lab and to educate and assist accounts in the utilization of premium lens products. • Cultivate and develop strong business relationships with doctors and their staff. • Educate customers on industry trends and new lens products in order to inform and assist with business decisions. • Maintain current working knowledge of existing and new products/services and other general information to ensure accurate information is provided. • Act as liaison between Lab and customers to ensure service levels and expectations are met. • Collaborate with marketing and product development to address customer’s needs and analyze market data. • Document sales activity and monitor account growth within defined territory. • Develop and deliver presentations to doctors’ staff on both a small and large scale.