• Own pipeline targets and the plays and experiments behind them • Launch and manage multi-channel growth plays across paid, organic, email, events, partnerships, outbound, and product-led loops • Design and optimize the funnel from first touch to qualified meeting • Run fast, weekly experiments on channels, creatives, offers, landing pages, and automation • Find unconventional growth opportunities, like viral loops, influencer plays, product hooks, or automation workflows • Turn scrappy tests into repeatable pipeline engines • Align closely with SDRs, AEs, and RevOps to turn experiments into real opportunities • Track performance across pipeline, CAC, conversion rates, and ROI • Scale what works and kill what doesn’t