• Develop and execute integrated campaigns targeting potential customers (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. • Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. • Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. • Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. • Run webinars that align with our strategy to build pipeline. • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation. • Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. • Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives. • Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities. • Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. • Manage allocated marketing budget and identify resources to maximize lead generation performance.