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Role Description

IRIS Software Group is seeking a Demand Marketing Manager to lead strategic marketing initiatives for our Managed Payroll solutions in the Americas market. This role is ideal for a seasoned B2B marketer with a strong background in digital-first demand generation, account-based marketing, and pipeline acceleration.

• Develop and execute integrated marketing strategies that drive measurable revenue impact.
• Lead cross-functional collaboration across marketing, sales, and product teams.
• Shape go-to-market plans and optimize campaign performance.

Key Responsibilities

• Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions.
• Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity.
• Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey.
• Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media.
• Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs.
• Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; Master’s degree a plus.
• 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development, and ABM.
• Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth.
• Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.).
• Strong leadership, project management, and cross-functional collaboration skills.
• Excellent communication and presentation abilities.
• Self-starter with a strategic mindset and a passion for driving results.