Social Media Manager
Location
United States
Posted
10 days ago
Salary
Not specified
Job Description
Role Description
The Social Media Manager supports a large global gaming studio by driving content strategy, execution, and performance for Marketplace content and Minecraft Consumer Products. This role helps shape and maintain the social voice, leads channel operations for the Minecraft en Español presence, and ensures content aligns with broader marketing, brand, and business objectives. The role is highly cross functional, creative, and strategic, with direct impact on community engagement and franchise growth.
- Lead social media planning and execution for Minecraft Consumer Products across owned channels
- Lead planning, content creation, and execution for the Minecraft en Español Twitter channel
- Translate business priorities, campaign timelines, and success metrics into actionable social strategies and content plans
- Partner with Social and Influencer teams, Product Marketing, Integrated Marketing, Consumer Products, and Creative teams
- Build creative briefs and recommendations that guide development of culturally relevant, franchise aligned content
- Maintain constant awareness of cultural moments, platform trends, creator ecosystems, and UGC opportunities
- Manage day to day channel operations including calendaring, content creation, copywriting, scheduling, publishing, community engagement, and light moderation
- Monitor social media analytics, interpret data, and provide reporting to optimize performance
- Support Marketplace content strategies, engagement efforts, and social storytelling across channels
- Collaborate with stakeholders daily to ideate, refine, and execute high impact campaign content
Qualifications
- Experience working at a major game publisher or within the gaming sector
- Experience managing high volume social media channels for video game publishers, gaming hardware companies, or similar organizations
- Experience speaking Spanish fluently and producing content tailored to Spanish speaking audiences
- Experience with social media strategy development, planning, goal alignment, and execution
- Experience with social media analytics, performance reporting, and data informed decision making
Requirements
- Native level Spanish language fluency
- Deep knowledge of gaming communities; Minecraft experience strongly preferred
- Effective copywriting skills with the ability to adapt tone and voice to brand guidelines
- Expertise in social media platforms, trends, and audience behaviors
- Project management and collaboration skills
- Ability to influence stakeholders without authority
- Proficiency with Office 365 and analytics tools (Sprinklr preferred)
- Storytelling, analytical thinking, and content optimization skills
- Ability to manage concurrent projects and thrive in a fast moving social media environment
Benefits
- Opportunity to support one of the most recognizable gaming franchises worldwide
- Highly collaborative environment with meaningful creative ownership within established brand frameworks
- Ability to shape social direction for major Consumer Products initiatives and the Minecraft en Español presence
- Strong portfolio visibility through high reach, high impact social content
- Work within a modern gaming studio with significant community influence and a global audience
Assessment Process
- Discussion of prior experience, social content approach, and campaign strategy
- A creative exercise may be included during interviews or provided as a follow up
Job Requirements
- Experience working at a major game publisher or within the gaming sector
- Experience managing high volume social media channels for video game publishers, gaming hardware companies, or similar organizations
- Experience speaking Spanish fluently and producing content tailored to Spanish speaking audiences
- Experience with social media strategy development, planning, goal alignment, and execution
- Experience with social media analytics, performance reporting, and data informed decision making
- Native level Spanish language fluency
- Deep knowledge of gaming communities; Minecraft experience strongly preferred
- Effective copywriting skills with the ability to adapt tone and voice to brand guidelines
- Expertise in social media platforms, trends, and audience behaviors
- Project management and collaboration skills
- Ability to influence stakeholders without authority
- Proficiency with Office 365 and analytics tools (Sprinklr preferred)
- Storytelling, analytical thinking, and content optimization skills
- Ability to manage concurrent projects and thrive in a fast moving social media environment
Benefits
- Opportunity to support one of the most recognizable gaming franchises worldwide
- Highly collaborative environment with meaningful creative ownership within established brand frameworks
- Ability to shape social direction for major Consumer Products initiatives and the Minecraft en Español presence
- Strong portfolio visibility through high reach, high impact social content
- Work within a modern gaming studio with significant community influence and a global audience
- Assessment Process
- Discussion of prior experience, social content approach, and campaign strategy
- A creative exercise may be included during interviews or provided as a follow up
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