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Role Description

Classy Llama is seeking a self-driven, creative Senior Marketing Specialist to manage and produce high-quality content across multiple platforms. The ideal candidate will be adept at balancing creative work with strategic planning, and will thrive in an independent, flexible work environment.

Responsibilities

• Content Creation & Management
  • Produce, edit, and manage content across social media platforms (LinkedIn, Instagram, Facebook).
  • Develop and release video content (including editing) using Adobe Premiere; occasional use of After Effects.
  • Write compelling copy for social media posts, email campaigns, and newsletters.
  • Design and layout email newsletters and basic graphics using tools like Adobe Photoshop, Illustrator, and Canva.
• Content Strategy & Scheduling
  • Plan and coordinate overall content strategy, ensuring alignment with company goals.
  • Independently manage schedules for content release, social media posts, and video publishing.
  • Coordinate and help plan schedules for trade shows, including designing backdrops and handouts.
• CRM & Campaign Management
  • Manage and maintain lists within Salesforce CRM.
  • Oversee email campaign distribution, ensuring accurate audience targeting and segmentation.
• Collaboration & Trade Show Support
  • Collaborate with the Director of Marketing and Partnerships, contributing ideas and executing marketing strategies.

Qualifications

• Experience in eCommerce.
• Proven experience in social media content production and management.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator) and Canva.
• Strong copywriting skills for social media, email, and newsletters.
• Experience in email marketing, layout design, and basic graphic design.
• Familiarity with Salesforce or similar CRM platforms.

Requirements

• Demonstrated self-starter with excellent time management and initiative.
• Ability to work independently while contributing to a collaborative team.
• Effective communication skills for collaboration within the team and with other departments.

Nice to haves

• Exposure to industrial, agricultural, or automotive B2B marketing.
• Familiarity with AI utilization in marketing processes.

Organizational Alignment

• Marketing Specialist reports to the Director of Marketing and Partnerships.