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PPC Specialist
Location
United States + 180 moreAll locations: United States, Canada, Brazil, Colombia, Argentina, Chile, Venezuela, Bolivarian Republic Of, Bolivia, Plurinational State Of, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Dominican Republic, Puerto Rico, Bahamas, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, United Kingdom, Germany, France, Estonia, Portugal, Hungary, Poland, Ukraine, Romania, Bulgaria, Czech Republic, Slovakia, Belarus, Moldova, Republic Of, Sweden, Greece, Belgium, Italy, Ireland, Switzerland, Netherlands, Finland, Malta, Denmark, Lithuania, Croatia, Spain, Austria, Bosnia And Herzegovina, Iceland, Luxembourg, Macedonia, The Former Yugoslav Republic Of, Montenegro, Norway, Serbia, Slovenia, Albania, Cyprus, Latvia, Monaco, South Africa, Egypt, Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Côte D'ivoire, Congo, The Democratic Republic Of The, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-bissau, Kenya, Lesotho, Liberia, Libyan Arab Jamahiriya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, Sudan, Swaziland, Tanzania, United Republic Of, Togo, Tunisia, Uganda, Zambia, Zimbabwe, Georgia, Turkey, Israel, United Arab Emirates, Armenia, Azerbaijan, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Palestinian Territory, Occupied, Yemen, India, Japan, Philippines, Pakistan, Thailand, Singapore, Viet Nam, Taiwan, Province Of China, Indonesia, Cambodia, Lao People's Democratic Republic, Malaysia, Myanmar, Korea, Republic Of, China, Afghanistan, Bangladesh, Bhutan, Kazakhstan, Kyrgyzstan, Maldives, Mongolia, Nepal, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan, Australia, Papua New Guinea, Kiribati, Palau, French Polynesia, Tuvalu, New Zealand
Posted
11 days ago
Salary
Not specified
Job Description
Role Description
We are looking for an experienced PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on Google Ads and Microsoft (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products.
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Campaign Strategy & Execution
- Plan, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
- Manage campaigns across Search, Performance Max, Display, and Remarketing
- Build campaign structures aligned with business goals and audience targeting
- Develop and test ad copies, extensions, and bidding strategies
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Performance Optimization
- Monitor and optimize campaigns for ROAS, CPA, and conversion rates
- Conduct A/B testing for ads, landing pages, and bidding strategies
- Perform keyword expansion, negative keyword management, and search term analysis
- Optimize campaign structure for quality score improvements
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Data & Analytics
- Analyze campaign performance using Google Analytics, GA4, and ad platform reports
- Create insights on traffic quality, conversion funnels, and attribution
- Work closely with analytics and product teams to improve tracking accuracy
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Conversion & Landing Page Optimization
- Collaborate with design and product teams to optimize landing pages for conversion
- Suggest improvements in CTA placement, messaging, and user flow
- Identify friction points in the user journey and checkout flow
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Reporting & Insights
- Prepare weekly and monthly performance reports
- Track key metrics such as ROAS, CPC, conversion rate, and revenue
- Share insights and recommendations for scaling campaigns
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Collaboration
- Work closely with SEO, content, product, and analytics teams
- Coordinate with developers for tracking implementation and conversion pixels
- Support marketing leadership in growth planning and experimentation
Qualifications
- 6–7 years experience in PPC / Performance Marketing
- Strong hands-on experience managing Google Ads and Microsoft Ads
- Experience handling high budget campaigns and multiple accounts
Requirements
- Advanced knowledge of Google Ads
- Advanced knowledge of Microsoft Ads
- Advanced knowledge of Google Analytics / GA4
- Advanced knowledge of Google Tag Manager
- Experience with conversion tracking and attribution models
- Strong understanding of bidding strategies and campaign automation
- Strong data analysis capability
- Ability to derive actionable insights from campaign data
- Experience working with dashboards and reporting tools
Preferred Experience
- Experience in EdTech, Healthcare, SaaS, or eLearning industries
Remote Opportunity
This is a remote opportunity.
Job Requirements
- 6–7 years experience in PPC / Performance Marketing
- Strong hands-on experience managing Google Ads and Microsoft Ads
- Experience handling high budget campaigns and multiple accounts
- Advanced knowledge of Google Ads
- Advanced knowledge of Microsoft Ads
- Advanced knowledge of Google Analytics / GA4
- Advanced knowledge of Google Tag Manager
- Experience with conversion tracking and attribution models
- Strong understanding of bidding strategies and campaign automation
- Strong data analysis capability
- Ability to derive actionable insights from campaign data
- Experience working with dashboards and reporting tools
- Preferred Experience
- Experience in EdTech, Healthcare, SaaS, or eLearning industries
- Remote Opportunity
- This is a remote opportunity.
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