• Own the end-to-end operational planning and execution for assigned trade shows, from initial planning through onsite delivery and post-event evaluation. • Serve as the primary operational lead for assigned trade shows, accountable for logistics strategy, execution quality, and issue resolution. • Lead the logistics workstream across all phases of trade show delivery, including planning timelines, production schedules, run-of-show development, and onsite execution. • Exercise independent judgment to prioritize resources, resolve operational risks, and make real-time decisions that impact trade show quality, cost, and attendee experience. • Act as the onsite operational lead at select trade shows, empowered to make decisions related to staffing, scheduling, vendor coordination, and attendee logistics. • Ensure consistency, scalability, and adherence to Articulate’s brand and quality standards across all trade show executions. • Develop and manage relationships with trade show organizers, vendors and production partners, including booth fabrication, show services, AV, freight, and labor providers. • Own trade show program budgets, with authority to allocate and approve discretionary spend within assigned limits; escalate and recommend additional investment needs to leadership. • Handle invoice reconciliation, variance analysis, and proactively surface scope or budget risks to mitigate overspend. • Partner cross-functionally with Marketing Operations, Sales, Customer Success, Creative, and external agencies to align on booth design, collateral, digital assets, and promotional materials. • Hold vendors and partners accountable to service levels, timelines, and quality expectations, and recommend corrective action or termination if performance is substandard. • Orchestrate the logistics for assigned trade shows and related programs, including travel, lodging, freight, AV, catering, registration, onsite staff operations, and materials. • Provide light-touch operational oversight for select virtual events and webinars associated with trade show and partner programs, ensuring platform readiness, speaker coordination, and seamless execution appropriate to program complexity. • Oversee shipping, storage, and inventory management for trade show assets, establishing scalable systems that ensure accuracy, efficiency, and asset reuse. • Oversee trade show registration workflows and attendee communications, ensuring a seamless and professional experience while delegating or executing tasks as appropriate. • Maintain critical trade show documentation, including contracts, manifests, run-of-show, booth inventories, and attendee data, and continuously evaluate opportunities to improve data integrity and accessibility. • Collaborate on post–trade show reporting and analysis, including lead capture coordination, ROI tracking, survey execution, and documentation of insights to inform future planning. • Identify and implement process improvements across trade show logistics, vendor management, and operational tools to increase efficiency and scalability. • Partner with the Senior Manager, Global Events to evaluate opportunities for trade show program enhancements, tooling improvements, and operational standardization. • Contribute to the development and documentation of trade show playbooks, templates, and best practices that support consistency and long-term program growth.