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Role Description

We are looking for a hands-on, data-driven Social Media Growth Manager who owns the full lifecycle of social media performance from daily content execution to campaign strategy to measurable business impact.

• This role blends creative production, influencer management, community engagement, performance analytics, budget ownership, and occasional on-site activation oversight.
• You will not manage people, but you will manage outcomes, capital, and campaign direction.
• This is an operator role. You will both build and scale.
• This position requires the ability to travel as needed for activations, experiential campaigns, production coordination, and key marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Four to seven years of experience in social media, campaign marketing, or growth-focused roles
• Comfortable appearing on camera in social media content
• Demonstrated experience managing and optimizing budgets
• Proven ability to execute end-to-end campaigns
• Strong content production proficiency including Canva, CapCut, and Adobe Creative Suite
• Hands-on experience running paid social campaigns, not just boosting posts
• Fluency in analytics dashboards and performance reporting
• Strong understanding of platform algorithms and audience behavior
• Ability to operate independently and make data-informed decisions
• Willingness and ability to travel for marketing activations and campaign execution as needed

Requirements

• Design, produce, and post high-quality visuals and videos, including graphics, reels, carousels, memes, and short-form video across TikTok, Instagram, Pinterest, and Facebook
• Develop and manage structured content calendars across multiple brands
• Write on-brand captions and platform-optimized copy
• Schedule and publish content using native and third-party tools
• Respond promptly and professionally to comments, messages, and mentions
• Monitor brand sentiment and protect brand positioning
• Repurpose content strategically to maximize reach and performance
• Stay ahead of platform trends, storytelling formats, and algorithm shifts
• Utilize AI-powered creative tools where appropriate to accelerate testing and iteration
• Develop integrated social campaigns aligned with brand and revenue objectives
• Run organic and paid initiatives across awareness, consideration, and conversion stages
• Identify and execute high-leverage marketing moments, including events, experiential activations, partnerships, and out-of-home opportunities, when strategically justified
• Travel to oversee on-site activations, experiential events, content shoots, or partnerships when required
• Coordinate light production elements, including casting, vendors, and creative asset development
• Conduct structured A/B testing, including hooks, messaging angles, formats, and calls to action
• Diagnose underperformance and implement corrective strategies quickly
• Manage a meaningful social media budget and be accountable for its performance
• Allocate budget across influencer, paid, and experiential initiatives
• Monitor spend efficiency and reallocate based on performance data
• Define and track KPIs tied to business outcomes
• Analyze CTR, CPM, CAC, conversion rate, engagement quality, audience growth, and retention indicators
• Connect spend decisions directly to measurable results
• Benchmark against competitors and identify scalable growth opportunities
• Produce weekly tactical summaries and monthly strategic performance reports for leadership
• Source, evaluate, and onboard influencers and brand ambassadors
• Negotiate contracts and deliverables within budget parameters
• Track deadlines, agreements, payments, and performance metrics
• Evaluate influencer ROI using trackable links, UTMs, and performance benchmarks
• Foster long-term influencer relationships that align with brand positioning
• Partner with creative, marketing, and executive leadership to maintain cohesive strategy and messaging
• Provide clear creative direction when needed
• Collaborate with designers, videographers, and copywriters to produce best-in-class content
• Surface social-driven insights to inform broader marketing strategy

Company Description