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Role Description

The Director of Brand is the enterprise owner of brand-level P&L performance across the Antelope portfolio. This leader is responsible for accelerating revenue growth, expanding contribution margin, and building scalable brand engines that increase enterprise value.

• Own brand P&L delivery and drive disciplined capital allocation
• Lead innovation that fuels incremental revenue and EBITDA annually
• Ensure world-class storytelling and activation across all channels
• Partner closely with Sales, Finance, Operations, Growth, and Creative to deliver profitable growth

Responsibilities

• Consumer Insights & Brand Strategy
  • Stand up brand health tracking and use insights to drive investment, messaging, and channel strategy
  • Deliver regular consumer, category, and competitive insights to senior leadership with clear, actionable recommendations
  • Build scalable consumer listening frameworks that directly inform portfolio strategy
  • Develop segmentation strategies that improve media efficiency and messaging effectiveness
  • Ensure brand positioning, identity, and voice remain consistent and refreshed across channels
• Brand Management & Growth
  • Own portfolio brand P&L, driving revenue growth while maintaining strong contribution margins
  • Lead multi-year brand growth roadmaps with clear paths to increased household penetration and buy rate
  • Lead major brand repositioning and rebrand initiatives to return underperforming brands to growth
  • Oversee multiple brands through direct reports with full P&L accountability
  • Execute integrated marketing plans to increase brand awareness and achieve revenue targets
  • Identify and resolve margin erosion in partnership with Sales, Finance, and Operations
• Innovation Strategy
  • Own and prioritize a rolling consumer-validated innovation pipeline delivering meaningful incremental revenue and margin annually
  • Expand core platforms into adjacent and high-growth categories
  • Lead category expansion from validation through launch and post-launch performance tracking
  • Drive incremental net sales from innovation across brands
  • Secure new product placements in key retail partners and expand distribution into priority channels
• Portfolio & Channel Strategy
  • Lead marketing input into SKU rationalization and portfolio optimization to improve gross margin and eliminate low-performing SKUs
  • Deliver margin expansion through pricing and portfolio mix optimization
  • Increase overall SKU velocity through focused distribution and prioritization
  • Partner with Sales to build a prioritized product pipeline across Retail, E-commerce, and DTC
  • Protect and grow key strategic accounts while reducing channel concentration risk
• Leadership & Special Projects
  • Coach brand management team into independent brand leaders with full strategy and P&L ownership
  • Build the brand function into a scalable center of excellence with clear frameworks and standards
  • Proactively identify risks, surface trade-offs, and bring solutions that drive enterprise value

Qualifications

• 8-10+ years of brand management, general management, or marketing leadership experience within CPG, ideally in food, wellness, or pet
• Proven ownership of brand or business P&L with demonstrated revenue growth and margin expansion
• Experience leading innovation pipelines that deliver meaningful incremental revenue
• Strong financial acumen with the ability to translate strategy into measurable P&L outcomes
• Track record of leading cross-functional teams across Sales, Finance, and Operations
• Experience managing and developing high-performing brand teams
• Entrepreneurial mindset with comfort operating in a fast-paced, acquisition-driven environment
• MBA preferred
• Must love dogs or cats (and treats!)
• This is a remote position; however, candidates must reside in the United States

Benefits

• Connected remote-first culture with a highly engaged distributed workforce
• Flexible PTO
• Competitive compensation
• Medical, dental, and vision insurance
• 401K employer match
• Professional Development & Learning Programs
• Home Office Stipend
• Parental leave including “pawternity”
• Discounted Antelope products
• Discounted pet insurance