• Develop and execute the commercial sales strategy for your assigned business area, in alignment with overall company goals. • Own and report on volume snapshots, pipeline health, and key performance metrics. • Partner with marketing to design and launch targeted campaigns, educational programs, and research initiatives. • Be a key stakeholder and driver to ensuring a best-in-class experience from initial engagement through ongoing support. • Lead collaborations, continuing medical education (CME) initiatives, and partnership programs to drive growth and engagement. • Work directly with the sales team to translate strategic insights into practical plans, training, and execution. • Continuously assess program and campaign performance, identifying what is and isn’t working, and pivot strategies as needed. • Serve as the subject matter expert and advocate for your business area, both internally and externally. • Foster a culture of collaboration, accountability, and innovation across teams. • Maintain a forward-thinking, competitive mindset—always seeking ways to keep GeneDx at the forefront of the industry.