• Manage Twin’s organic social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube) • Propose monthly post ideas and themes for review and approval • Build and maintain a monthly social content calendar • Write, schedule, and publish posts every week • Keep the voice of the brand clear, friendly, and consistent • Write content for the company • Social captions, graphic copy, and short-form content • Emails, newsletters, and other campaign materials as needed • Blog posts, webinars, or simple scripts as needed • Stories that make the brand feel human and helpful • Internal and external brand messaging and guidelines • Leverage AI to accelerate production and sharpen strategy • Work with the Creative and Content teams • Turn creative ideas into captions, scripts, and social posts • Help prepare content for TikTok, Reels, Shorts, LinkedIn, and more • Coordinate with designers, video editors, and partners to prepare assets • Engage with the larger social media community • Monitor social channels and competitors daily • Monitor social channels and competitors daily • Escalate and respond to comments and DMs with the appropriate internal teams • Track common questions and themes to help inform future content • Other duties as assigned