On-demand QA. Ongoing ROI.
Go-To-Market Lead
Location
United States
Posted
8 days ago
Salary
$250K - $300K / year
Job Description
Job Requirements
- 5+ years in B2B go-to-market roles that blend strategy and hands-on execution including direct, customer-facing selling responsibilities.
- Proven experience building a repeatable B2B go-to-market motion from early stage.
- Strong customer instincts: can run discovery, synthesize findings, and turn insights into action.
- Proven consultative B2B sales capability: can lead discovery, build trust quickly, handle objections, and close or co-close deals with annual contract values in the $100K-$200K+ range.
- Comfort operating cross-functionally with sales, marketing, and engineering, and driving outcomes without direct authority.
- Ability to create crisp GTM artifacts: positioning documents, battlecards, enablement materials, talk tracks, qualification checklists, and playbooks.
- Analytical mindset: uses funnel metrics and data to prioritize and measure impact.
- Strong executive presence and persuasive communication: comfortable presenting to and influencing senior stakeholders and decision-makers.
Benefits
- You’re a builder: you create clarity, ship assets, and iterate fast.
- You communicate simply and directly.
- You run toward ambiguity and turn it into plans, experiments, and results.
- You’re comfortable being both strategic and hands-on—in the same afternoon.
- You’re energized by being customer-facing: credible, confident, and persuasive in live conversations, with the presence to move deals forward.
- Key Metrics You’ll Influence: Qualified pipeline created and number of qualified opportunities per month, win rate and stage conversion rates, content-to-lead-to-opportunity conversion rates by channel, partner-sourced pipeline contribution, closed-won revenue influenced and personally led, including win rate on those deals.
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
Lead Product Marketing Engineer
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lead Product Marketing Engineer - REMOTE. In this role, you'll help shape the narrative and promote understanding of Agentic AI in the market. Your work will be key in defining a n...
Senior GTM Strategy Lead – AI, Strategic Initiatives
AlteryxInterested? Learn more and apply today at alteryx.com/careers! Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Senior GTM Strategy Lead overseeing AI initiatives and strategic partnerships at Alteryx.
GTM Planning & Operations Analyst
GitLabBuild software faster. The One DevOps Platform enables your entire org to collaborate around your code. We're hiring.
Support GitLab's go-to-market planning, target setting, compensation design, analytics, and capacity planning for revenue growth.
Senior Director of Product Marketing
Workiva Inc.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Workiva is in pursuit of a visionary product marketing leader to shape the strategy and commercial success of our financial reporting solutions portfolio globally. As Senior Director, Product Marketing, you will bring a deep domain expertise in the Office of the CFO, a vision for...
