• Drive revenue and growth for clients by translating business objectives and media plans into tactical paid search strategies and executable roadmaps. • Own end-to-end campaign execution: build, QA, launch, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and SA360. • Manage ongoing performance optimization across keywords, queries, audiences, bidding, creative/ad copy, landing page alignment, and budget pacing. • Monitor pacing, budgets, and campaign quality assurance across paid search channels • Develop and present clear, professional reports and insights for internal stakeholders and clients, highlighting results and optimizations. • Stay current on platform updates, ad tech innovations, and industry best practices; proactively identify testing opportunities (A/B tests, betas, variants). • Participates in and contributes to discovery activities with oversight from Leads/Directors. • Carefully track and record billable time and ensure deliverables meet Bounteous quality standards. • Proven experience supporting B2B paid search, including lead-gen optimization and intent-based segmentation. • Proven experience supporting healthcare or similarly regulated categories (health services, health tech, insurance, pharma-adjacent, benefits, etc.). • Ability to diagnose complex issues, recommend solutions, and implement changes efficiently. • Experience with keyword research frameworks, query mining, ad copy development, and A/B testing methodology. • This role requires a future-focused mindset and comfort operating in an AI-first paid search environment, where automation, creative systems, and measurement strategy are evolving quickly.