• Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline • Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes • Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement • Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing • Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting • Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools • Develop campaign content in collaboration with the Client Success Marketing Manager • Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue