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Role Description

The Community Growth Manager owns measurable network expansion.

• Scales user acquisition
• Accelerates activation
• Increases network density across priority geographies
• Treats community growth as infrastructure — not marketing
• Builds a predictable, compounding human network

Core Mandate

• Scaling contributor and user acquisition
• Increasing activation velocity (sign-up → first participation)
• Expanding network density in key markets
• Improving referral-driven growth loops
• Strengthening repeat participation

Key Responsibilities

• User Acquisition & Expansion:
  • Design and execute multi-channel contributor acquisition strategies
  • Identify high-density geographic clusters
  • Optimize cost-per-active-user
  • Test and scale growth channels systematically
• Activation Velocity:
  • Reduce time-to-first-submission
  • Optimize onboarding flows
  • Improve conversion from interest → active participation
  • Identify and remove friction in early journey stages
• Network Density & Coverage:
  • Increase active contributors per city
  • Balance growth across underserved regions
  • Maintain supply resilience across markets
• Referral & Organic Growth Systems:
  • Design referral programs tied to measurable expansion
  • Track referral conversion rates
  • Strengthen peer-driven network growth
• Growth Analytics & Optimization:
  • Track acquisition, activation, and retention metrics
  • Run experiments to improve conversion rates
  • Provide structured reporting to VP of Community

Role Impact

• Faster log fulfillment due to stronger network density
• Lower acquisition cost per active user
• Higher activation conversion rates
• Stronger organic growth
• Increased supply resilience

What This Role Is Not

• Not community moderation
• Not delivery operations
• Not reactive messaging
• Not event management

Qualifications

• 4–8+ years in growth, marketplace scaling, or community expansion
• Experience building distributed user networks
• Strong analytical ability with funnel metrics
• Comfort running structured experiments
• Bias toward action and iteration
• Experience operating in multi-geography environments

Cultural Fit

• Think in funnels and density, not vanity metrics
• Care about measurable outcomes
• Move quickly and iterate
• Build systems that compound
• Operate with ownership and accountability

How Candidates Are Evaluated

• Growth metrics achieved in prior roles
• Activation and retention improvements driven
• Ability to design scalable acquisition systems
• Analytical rigor behind growth decisions
• Structured experimentation discipline

Summary

The Community Growth Manager scales Rwazi’s human network by driving acquisition, activation, and expansion across markets. This role ensures the Community layer grows predictably, efficiently, and sustainably as the company scales.