Hercules operates over 1000 pieces of equipment through 30 terminals and is an award winning asset based motor carrier.
Performance Marketing Lead
Location
United States
Posted
23 days ago
Salary
Not specified
Job Description
Role Description
This role involves owning paid growth end-to-end across various platforms.
- Manage channels including Google (Search/YouTube), Meta (Instagram/Facebook), TikTok, Reddit, X, LinkedIn, and more.
- Build campaign architecture (targeting, bidding, pacing, landing pages).
- Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
- Own measurement and tracking from click to paid user; improve attribution quality.
- Automate ops/reporting/analysis to move faster with less manual work.
Qualifications
- Performance-first and accountable: CAC + payback.
- Extremely data-driven: funnels → cohorts → payback.
- Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
- Creative with strong angles.
- AI-leveraged: scale ad creation + iteration with AI tools like HeyGen.
- Experienced in SaaS/software.
Requirements
- Ability to move with urgency and ship fast, iterate, and correct mistakes quickly.
- Strive for excellence with attention to detail and pride in work.
- Hungry and willing to work hard to achieve desired outcomes.
Benefits
- Healthcare, vision, and dental.
- User whatever AI tools you’d like (unlimited AI budget).
- Take what you need vacation policy.
- Daily lunches, dinners, and snacks in the office.
- Opportunity to do the best work of your career.
Compensation
$100k-$250k (+ equity for full-time)
Job Requirements
- Performance-first and accountable: CAC + payback.
- Extremely data-driven: funnels → cohorts → payback.
- Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
- Creative with strong angles.
- AI-leveraged: scale ad creation + iteration with AI tools like HeyGen.
- Experienced in SaaS/software.
- Ability to move with urgency and ship fast, iterate, and correct mistakes quickly.
- Strive for excellence with attention to detail and pride in work.
- Hungry and willing to work hard to achieve desired outcomes.
Benefits
- Healthcare, vision, and dental.
- User whatever AI tools you’d like (unlimited AI budget).
- Take what you need vacation policy.
- Daily lunches, dinners, and snacks in the office.
- Opportunity to do the best work of your career.
- Compensation
- $100k-$250k (+ equity for full-time)
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