Hercules

Hercules operates over 1000 pieces of equipment through 30 terminals and is an award winning asset based motor carrier.

Performance Marketing Lead

Performance MarketingPerformance MarketingFull TimeRemoteTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

23 days ago

Salary

Not specified

Google AdsYou Tube AdsMeta AdsTik Tok AdsReddit AdsX AdsLinked In AdsCampaign ArchitectureAttributionAnalyticsA/b TestingCreative StrategySaa S MarketingFunnel OptimizationCohort AnalysisMarketing Automation

Job Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves owning paid growth end-to-end across various platforms.

  • Manage channels including Google (Search/YouTube), Meta (Instagram/Facebook), TikTok, Reddit, X, LinkedIn, and more.
  • Build campaign architecture (targeting, bidding, pacing, landing pages).
  • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
  • Own measurement and tracking from click to paid user; improve attribution quality.
  • Automate ops/reporting/analysis to move faster with less manual work.

Qualifications

  • Performance-first and accountable: CAC + payback.
  • Extremely data-driven: funnels → cohorts → payback.
  • Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
  • Creative with strong angles.
  • AI-leveraged: scale ad creation + iteration with AI tools like HeyGen.
  • Experienced in SaaS/software.

Requirements

  • Ability to move with urgency and ship fast, iterate, and correct mistakes quickly.
  • Strive for excellence with attention to detail and pride in work.
  • Hungry and willing to work hard to achieve desired outcomes.

Benefits

  • Healthcare, vision, and dental.
  • User whatever AI tools you’d like (unlimited AI budget).
  • Take what you need vacation policy.
  • Daily lunches, dinners, and snacks in the office.
  • Opportunity to do the best work of your career.

Compensation

$100k-$250k (+ equity for full-time)

Job Requirements

  • Performance-first and accountable: CAC + payback.
  • Extremely data-driven: funnels → cohorts → payback.
  • Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
  • Creative with strong angles.
  • AI-leveraged: scale ad creation + iteration with AI tools like HeyGen.
  • Experienced in SaaS/software.
  • Ability to move with urgency and ship fast, iterate, and correct mistakes quickly.
  • Strive for excellence with attention to detail and pride in work.
  • Hungry and willing to work hard to achieve desired outcomes.

Benefits

  • Healthcare, vision, and dental.
  • User whatever AI tools you’d like (unlimited AI budget).
  • Take what you need vacation policy.
  • Daily lunches, dinners, and snacks in the office.
  • Opportunity to do the best work of your career.
  • Compensation
  • $100k-$250k (+ equity for full-time)

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