• Own execution of demand generation campaigns across key channels, including: Email marketing (promotional, nurture, lifecycle), Webinar and virtual event marketing, Paid media (search, social, display, retargeting). • Translate integrated program strategies into detailed execution plans, timelines, and channel tactics. • Ensure campaigns are launched on time, on budget, and with high quality. • Own email strategy execution, including segmentation, cadence, testing, and optimization. • Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing. • Ensure best practices for deliverability, compliance, and performance optimization. • Manage paid media execution, either directly (6Sense) or through agency partners. • Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI. • Continuously test and iterate on messaging, offers, and formats. • Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up. • Partner with content, product marketing, and speakers to ensure compelling audience experiences. • Lead a team of Campaign Managers. • Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI. • Provide insights and recommendations to improve future execution and inform program strategy. • Maintain dashboards and regular reporting cadences in partnership with Marketing Ops. • Manage execution workflows, tools, and vendors/agencies supporting paid media and digital execution. • Identify opportunities to streamline processes and improve scalability.