• Lead the planning and execution of client acquisition activation across paid channels • Translate growth strategy into actionable activation plans aligned with campaign and segment goals • Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions • Lead campaign briefing and collaborate with creative teams on messaging and asset development • Ensure creative and messaging are informed by audience insights and optimized for channel performance • Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams • Design and execute test-and-learn initiatives, including hypothesis development and test setup • Partner with Marketing leadership to support campaign priorities and activation timelines • Ensure performance data, testing insights, and digital engagement signals inform campaign optimization