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Role Description

We are looking for a quantitative and curious Analyst, Paid Media to support the growth and optimization of our diversified paid media portfolio.

At SonderMind, we’re transforming mental health care by making it more accessible, personalized, and effective. Paid acquisition is a critical component of how people discover, learn, and engage with SonderMind, and you’ll help steer that growth with data and insight.

Reporting to the Director of Performance Marketing, you will serve as the analytical engine of our growth marketing efforts. While the Managers drive channel strategy, you ensure the ecosystem is running smoothly. This is a hands-on role where you will manage cross-channel reporting integrity, execute tactical optimizations, and surface the granular data insights that fuel our broader growth strategy.

What you’ll do

• Inform tactical optimizations by monitoring daily performance across Google, Meta, TikTok, and other platforms, informing budgets and bid adjustments to ensure we are pacing correctly against our efficiency targets.
• Own the reporting cadence by maintaining and upgrading our weekly performance trackers and analyzing data in Looker and platform UIs to explain performance trends.
• Interpret multi-touch attribution data to understand the full path to conversion and analyze how upper-funnel impressions assist lower-funnel conversions.
• Drive creative performance analysis by analyzing asset performance and providing feedback to our creative team for content iteration.
• Ensure data and pixel integrity by conducting routine QA of our conversion tracking and audience lists.
• Support the testing roadmap by handling the tactical setup and monitoring of experiments (A/B tests, Lift Studies).

What does success look like?

• 30 days: Fully operational on daily SOPs and data taxonomy; familiarized with channel strategies and internalized full-funnel performance benchmarks for D2C.
• 60 days: Built a strong reporting muscle; delivering proactive, actionable insights to channel owners leading to campaign adjustments and performance wins.
• 90 days: Driving strategic efficiency through deep-dive analysis; taken ownership of a complex cross-channel project providing data backing for significant shifts in budget allocation or strategy.

Qualifications

• 4+ years of hands-on experience in marketing analytics, with direct experience analyzing both Paid Search (Google Ads) and Paid Social (Meta/TikTok).
• 1+ years of experience with data modeling using SQL, Python, or a like language.
• Strong understanding of digital marketing metrics, attribution modeling, and reporting best practices.
• Ability to effectively interpret multiple data sets/views to gain a comprehensive picture of the cross-channel journey.
• High attention to detail across taxonomy and tracking, applying a high level of rigor with data analysis.
• Proficiency in Looker and Amplitude is a strong plus; willingness to learn these tools quickly is required.
• Bachelor’s degree in Marketing, Mathematics, Economics, or related field preferred.

Benefits

• The anticipated salary range for this role is $97,000-$109,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, and education.
• In addition to base salary, this position may also be eligible to participate in our equity incentive plan.
• A generous PTO policy, with a minimum of three weeks off per year.
• A holiday schedule that follows standard U.S. holidays.
• Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate).
• Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options.
• Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period).
• Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave.
• 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested.
• Join teammates from across the country at our annual company gathering.
• Company shutdown between Christmas and New Year’s.
• Supplemental life insurance, pet insurance, commuter benefits, and more.

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.