• Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts. • Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans. • Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams. • Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations. • Identify risks, gaps, and bottlenecks early and proactively drive resolution. • Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria. • Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle. • Foster strong working relationships and a culture of accountability and shared ownership. • Partner with cross-functional teams to ensure campaigns and programs build, define, and refine campaign performance metrics and measurement. • Build, document, update, and continuously optimize integrated marketing workflows, templates, resource hubs, and best practices. • Bring operational discipline to cross-functional campaign execution, including status tracking, retrospectives, and continuous improvement. • Provide leadership with regular visibility into campaign progress, risks, and outcomes.