• Serves as the senior creative leader for all video initiatives, setting the vision, standards, and direction for high-impact visual storytelling across the organization. • Provides strategic direction and hands-on creative involvement across concepting, scripting, editing, motion design, and full production execution, requiring end-to-end mastery of the video production process. • Leads, mentors, and develops a multidisciplinary team of video creatives and production specialists, fostering a culture of creativity, accountability, and continuous improvement. • Oversees all stages of video production, including idea development, scriptwriting, pre-production planning, production logistics, casting, on-set direction, and post-production management. • Exercises on-set leadership, guiding production crews, talent, technical teams, and external partners to ensure creative alignment, efficient execution, and consistently high-quality outcomes. • Ensures all video content aligns with Empower’s brand standards, strengthens brand storytelling, and effectively engages internal and external audiences. • Introduces new production approaches, emerging technologies, advanced editing and motion design techniques, and innovative storytelling formats to expand Empower’s content capabilities. • Establishes, refines, and oversees production workflows, processes, and operational systems to enhance efficiency, consistency, and creative quality across all video initiatives. • Manages relationships with external production partners, editors, animators, motion designers, and creative vendors to maintain alignment with brand standards and project expectations. • Provides creative leadership and oversight for all short- and long-form video content, including brand storytelling, corporate communications, educational content, cinematic productions, and motion graphics. • Performs all responsibilities inherent to a senior managerial role, including performance reviews, coaching, talent development, staffing decisions, and setting high expectations for creative and technical excellence.