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Role Description

We are seeking an exceptional B2B GTM Client Lead to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients. This is a revenue-driving operator role for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.

You will sit within our Commercial Strategy team and work across:

• Client-facing B2B marketing & growth initiatives
• Go-to-market strategy and execution
• Performance marketing systems
• Sales enablement and revenue operations
• CEO-level strategic initiatives

Our marketing and growth clients are quickly scaling. We need additional full-stack B2B performance marketers who can step into complex environments quickly and drive measurable impact.

Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.

What You'll Own

• Go-To-Market & Revenue Execution (Client-Facing)
  • Lead B2B GTM strategy development and execution for client organizations
  • Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
  • Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
  • Develop channel strategy across paid, organic, partnerships, outbound, and content
  • Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
  • Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
  • Turn strategy into execution plans with timelines, owners, and clear ROI targets
• Growth Systems & Sales Enablement (Internal)
  • Drive Human Agency’s own GTM initiatives and revenue acceleration projects
  • Improve sales pipeline operations, CRM rigor, and forecasting discipline
  • Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
  • Create case studies, proof narratives, and growth assets that support business development
  • Identify and productize high-demand marketing service offerings
• CEO Partnership & Strategic Execution
  • Partner with the CEO to translate strategic priorities into executable plans
  • Own special projects tied to revenue growth, partnerships, or new service lines
  • Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
  • Maintain visibility across revenue-driving initiatives and proactively identify risks
  • Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
• Systems, Infrastructure & Organizational Scaling
  • Build scalable marketing and operational systems that reduce friction as we grow
  • Improve intake → prioritization → execution → QA → measurement workflows
  • Design dashboards for revenue health, marketing performance, and capacity planning
  • Identify operational bottlenecks and implement improvements
  • Establish tight reporting rhythms that increase velocity without adding bureaucracy

Qualifications

• 6–10+ years in B2B marketing, growth, performance marketing, or GTM leadership roles
• Deep familiarity with the AI Foundation Model market
• Experience as a Head of Growth, Director of Marketing, Performance Lead, or GTM operator at a startup or high-growth environment
• Demonstrated ability to scale acquisition and revenue in B2B contexts
• Deep understanding of paid acquisition, demand gen, lifecycle marketing, positioning, and conversion optimization
• Strong fluency in analytics, attribution, and revenue modeling
• Comfortable owning both strategy and hands-on execution

Mindset

• High-agency, low-ego builder
• Revenue-oriented and metrics-obsessed
• Thrive in ambiguity and create clarity quickly
• Comfortable embedding in client environments and earning trust fast
• Systems thinker who builds repeatable infrastructure
• Bias for action — you ship

Considerations

• Education: Bachelor's degree from a top-tier program; an advanced degree in a relevant field is a plus
• Ethics: Commitment to ethical practices and responsible business operations
• Travel: Occasional (10–25%) for company offsites, key events, and leadership meetings
• Location: Remote-friendly with preference for candidates in major tech hubs and strong preference for overlap with EST business hours

Equal Opportunity Commitment

Human Agency is an Equal Opportunity Employer. We value diverse perspectives and are committed to building inclusive, high-performing teams where everyone can do their best work.