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Role Description

MNTN is seeking a Director of Sales Messaging & Enablement to elevate the performance, consistency, and conversion effectiveness of our sales organization. This role will own the strategy, development, and execution of all sales communication frameworks — including:

• Scripts
• Outbound messaging
• Objection handling
• Pitch narratives
• Persona development
• Enterprise positioning

Additionally, this role involves training and coaching the team to execute at a high level. The ideal candidate is a former high-performing seller who understands how deals are won in competitive environments and can translate that lived experience into scalable messaging systems and coaching programs. This role ensures we don’t just hire strong sellers — we build a sales organization that wins systematically.

What you will do:

• Develop and continuously refine MNTN’s sales narrative across SMB, mid-market, and enterprise segments.
• Translate product features into performance outcomes (incrementality, CAC efficiency, MER impact).
• Align messaging tightly with Marketing and Product positioning.
• Create vertical-specific and persona-based messaging (DTC, retail, subscription, etc.).
• Ensure messaging evolves as competitive landscape changes.
• Design and lead onboarding curriculum for new sellers.
• Build structured training modules.
• Develop battlecards and competitive positioning guides.
• Partner with RevOps to ensure materials are operationalized in CRM workflows.
• Regularly listen to and analyze sales calls.
• Provide structured, actionable coaching to AEs and SDRs.
• Tie enablement efforts directly to revenue metrics and implement measurable enablement KPIs.

What success looks like:

• Improved win rates across key segments.
• Reduced ramp time for new hires.
• Clear, consistent messaging across the sales org.
• Measurable improvement in objection handling.
• Stronger executive-level selling narratives.
• Better agility navigating the client organization.
• Creating an “audible ready” sales team.
• Increased ACV and expansion rates.

Qualifications

• 8–12 years in high-performance B2B sales environments building and scaling sales teams as a revenue leader in performance marketing sales.
• Prior experience as top-performing AE or Sales Leader with personal attainment quota history.
• Experience selling AdTech, MarTech, SaaS, or performance-driven platforms.
• Proven ability to write persuasive sales messaging, break down complex products into clear business value, and train/coach revenue teams.
• Exposure to CTV, digital video, or media buying environments.
• Experience selling into performance marketers or CMOs strongly preferred.

Benefits

• 100% remote within the US
• Flexible vacation policy
• Annual vacation allowance for travel related expenses
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development