• Execute and optimize demand generation programs with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders • Run day-to-day execution across customer acquisition channels including SEO/GEO, SEM, paid social, AI-driven campaigns, and events, within a disciplined budget • Execute and optimize account-based marketing (ABM) campaigns to generate qualified pipeline from key enterprise and mid-market lending accounts, in close alignment with sales • Manage campaign performance from audience to impression to MQL to opportunity, using tools such as 6sense, Demandbase, HubSpot, and Pardot to deploy targeted content and measure engagement across account lists • Track, analyze, and report on campaign performance, pipeline contribution, conversion rates, and ROI, sharing insights with marketing and sales leadership • Partner closely with sales to align on targeting, messaging, campaign execution, and follow-up • Support event strategy by owning execution and optimization, including pre-event outreach, on-site execution, and post-event pipeline follow-through • Own and optimize key sections of the website as a growth asset, testing and improving conversion across the funnel • Collaborate with content and creative partners to develop assets that support pipeline generation and sales conversations • Contribute insights and recommendations to improve demand generation performance as the business grows • Experiment intelligently, starting digital-first and expanding into new channels when data supports it.