• Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships. • Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals. • Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans. • Write and optimize copy for emails, landing pages, paid ads, and campaign assets. • Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings. • Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality. • Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups). • Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend. • Manage agency partners to ensure strong execution and clear performance reporting.