• Drive measurable improvements in key customer and business metrics (e.g. conversion, activation, retention, task success) through design-led experimentation. • Run design experiments, partnering with data, product and engineering to define hypotheses, success metrics, and evaluation frameworks. • Design and iterate on customer-facing experiences across Kraken’s trading, onboarding, and account surfaces based on experiment results and user insight. • Apply AI selectively and responsibly to improve personalization, decision support, and usability, with a clear focus on outcomes and user trust. • Own design quality and experiment performance, taking accountability for learnings, trade-offs, and results. Not just outputs. • Influence product strategy by translating experiment insights into clear recommendations and next steps. • Balance speed and rigor, enabling rapid experimentation while maintaining high standards of UX, accessibility, and brand consistency. • Contribute actively to design reviews and experiment readouts, sharing insights that raise the effectiveness of design and experimentation across teams. • Continuously identify new opportunities where experimentation and AI can unlock customer or business value.