• Own and evolve core product messaging: buyer pains → Ketch value → proof. • Develop personas, use cases, and solution narratives that help the market “get it” quickly. • Partner with Product and Sales to keep positioning current as the product evolves. • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives. • Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations. • Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy). • Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings. • Coordinate cross-functional timelines so launches are crisp, on time, and measurable. • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts. • Capture and synthesize feedback from Sales, Partners, Customers, and the market. • Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).