• Develop and execute strategic sales plans to achieve revenue targets for on-market product(s) • Identify, qualify, and close new business opportunities with hospital systems, health networks, and healthcare facilities • Manage complex, multi-stakeholder sales cycles involving clinical, technical, and procurement teams • Build and maintain a robust pipeline of qualified prospects • Negotiate contracts and pricing structures with healthcare organizations • Utilize CRM system to track sales activities, pipeline progression, and forecast accuracy • Build relationships with key clinical champions and hospital decision makers • Collaborate with hospital IT teams to ensure seamless integration with existing EHR and clinical systems • Maintain ongoing relationships to drive expansion and renewal opportunities • Effectively communicate the clinical value proposition and ROI of on-market product(s) • Conduct product demonstrations for clinical and technical audiences • Stay current on relevant clinical guidelines, disease state protocols, and competitive landscape • Identify and cultivate key opinion leaders and clinical champions to support market adoption • Attend medical conferences, trade shows, and industry events to generate leads and build brand awareness • Provide market feedback to product development and marketing teams