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Role Description

Mob Entertainment is seeking an experienced and dynamic Director of Marketing to lead our efforts to acquire new customers and retain users of video game brands and set of products within our game studio. In this role, you will hit the ground running to take direct responsibility for consumer marketing and build, hire, train, and lead a team of consumer marketing professionals to drive continued success. This leader will have the opportunity to directly impact the growth, expansion and global marketing campaigns for multiple consumer brands and solutions at Mob Entertainment.

• Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy.
• Design product go-to-market strategy and drive publishing objectives to be achieved.
• Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities.
• Stay current with evolving market insights and use demands, and explore new product development opportunities.
• Go deep with studio leaders and partner to develop and deliver an innovative go-to-market marketing strategy that resonates with the designated players base.
• Iterate on creative concepts to develop a clear identity for new games from the ground up.
• Build consensus through relationships and leadership across the organization.
• Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment.
• Create, execute, manage and measure marketing campaigns aimed at achieving the studio's goals and retaining users to a video game brand/product.
• Deliver upon specific OKRs and KPIs as measurement of success for user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer-based products and solutions.
• Collaborate with Licensing to create engaging and high-converting ads that resonate with our target consumer audience.
• Manage and optimize advertising budgets across various channels, including but not limited to social media, search, display, and influencer marketing.
• Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies.
• Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts.

Qualifications

• 10+ years of consumer marketing experience.
• Solid track record of AAA game marketing leadership and/or publishing.
• Bachelor's degree (MBA preferred).
• Experience working for a global consumer marketing brand or advertising/marketing agency.
• Advanced Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience.
• Strong leadership skills, with experience managing and mentoring global and regional teams while possessing the understanding of how to effectively manage remote/global teams.
• Solid track record of game marketing leadership and/or publishing.
• Track record of premiere games shipped as a product marketer.
• Strong understanding of the global gaming market landscape, cultural nuances, and the ability to deliver results across different markets.
• Deep regional insights and understanding of game publishing and operations for NA.
• Exceptional organizational, analytical & reporting skills.
• Entrepreneurial drive and mindset.
• Experience in external partner relationship management.
• Strong communication skills to work in a multinational and diverse organization.
• A decent team player with strong ability to cooperate and work with remote cross-functional teams.
• Passion for video games and the entertainment industry.
• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.
• Excellent analytical and problem-solving abilities, with a data-driven mindset.
• Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners.

Requirements

• #LI-Remote

Company Description

Mob Entertainment is a startup multimedia studio that is best known for our hit indie horror game "Poppy Playtime". This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands. To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occurred since the game's launch 4 years ago.

Mob Entertainment is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to info@mobentertainment.com.