This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

We’re hiring a leader to help define and execute how paid acquisition and social commerce scale as growth drivers for the business. Reporting to the Chief of Growth, this position leads a $XXM+ annual paid acquisition portfolio spanning:

• Meta
• Google
• YouTube
• Affiliates
• Snap
• TikTok
• Amazon
• Programmatic
• Streaming
• CTV
• OOH
• Retail media
• Emerging platforms such as TikTok Shop

The position sets channel strategy and directs investment across the full-funnel DTC media mix, responsible for driving CAC efficiency, LTV growth, customer acquisition, and meaningful revenue contribution through:

• Disciplined budget allocation
• Continuous optimization
• Ongoing testing across channels

It requires someone who can push innovation across creators, creative, and emerging commerce platforms while continuing to deliver strong results in established revenue channels such as search and paid social. Working in close partnership with e-commerce and merchandising teams, the role helps strengthen the customer journey from acquisition through conversion while leading the paid acquisition engine.

Qualifications

• 10+ years in growth and paid media
• 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
• Experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing
• Experience scaling social commerce, including direct ownership of TikTok Shop growth
• Deep understanding of DTC unit economics and growth levers
• Demonstrated ability to manage eight-figure marketing budgets
• Omnichannel marketing experience preferred
• Strong cross-functional leadership skills

Requirements

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative
• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
• Set execution standards across channels, including bidding strategy, audience segmentation, and dynamic budget allocation
• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats
• Own media investment planning and forecasting
• Partner closely with e-commerce and onsite merchandising teams
• Partner with peers in the Data and Analytics team
• Scale creator and partner channel performance across affiliate and influencer programs
• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel
• Oversee agencies, media partners, and internal teams

Benefits

• Comprehensive benefits suite
• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO

Company Description

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion.

The applicable base salary range for this position is: $178,900.00 - $220,000.00

The estimated deadline for accepting applications: 04/20/2026

Applicants should apply at Beachbody’s internal and external career sites.