About Agero:Wherever drivers go, we’re leading the way. Agero’s mission is to rethink the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; comprehensive accident management services; knowledgeable consumer affairs and connected vehicle capabilities; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem. The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit https://www.agero.com/.

Note: For our technical positions, we love to get you started in person! You may be required to travel to Medford for your initial onboarding. Don't worry about the logistics - once you're hired, we handle all travel arrangements and expenses for you.

Role Description and Mission:

The Vice President of Marketing oversees the strategic design, implementation, and scaling of the organization’s Account-Based Marketing (ABM) and B2B2C marketing functions. This executive role is responsible for architecting a "Marketing-as-a-Service" or embedded marketing model that bridges enterprise business-to-business (B2B) relationships with end-consumer activation. The Vice President directs the development of scalable marketing frameworks that enable enterprise clients to effectively communicate the value of the organization's roadside assistance and technology programs to their consumer base. This position holds ultimate accountability for the financial and operational performance of account-based marketing initiatives, driving utilization, retention, and revenue expansion across priority enterprise portfolios.

Key Outcomes: 

• ABM Strategy & Architecture: Direct the comprehensive Account-Based Marketing strategy for priority enterprise accounts; define segmentation, targeting frameworks, and scalable engagement cadences that deliver personalized marketing without sacrificing operational efficiency.
• Embedded Client Partnership: Serve as the primary strategic marketing advisor to senior client executives (CMOs, VPs); develop and integrate joint marketing plans that align with the client’s unique brand identity, audience demographics, and overarching business objectives.
• Consumer Activation & Campaign Development: Oversee the translation of complex service programs into clear, motivating consumer campaigns; ensure the delivery of turnkey, co-branded communications and toolkits that educate consumers on program benefits to drive lifecycle engagement and service utilization.
• Measurement & ROI Optimization: Establish rigorous measurement models and attribution frameworks tailored to a complex B2B2C environment; define Key Performance Indicators (KPIs) and utilize performance data to continuously refine channel strategies, targeting, and consumer messaging.
• Cross-Functional Executive Leadership: Partner with executive peers across Sales, Client Success, Product, and Operations to ensure marketing narratives accurately reflect service delivery realities; guide internal creative, content, and analytics teams in the development of scalable marketing assets and performance dashboards.
• Executive Reporting: Synthesize complex marketing data into actionable business insights; present performance metrics, ROI analyses, and strategic recommendations to internal executive leadership and external enterprise stakeholders.

Skills, Education and Experience:

EDUCATION: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. A Master’s degree or MBA is strongly preferred to support the requirement for advanced commercial and strategic analysis.

EXPERIENCE: 12+ years of progressive marketing leadership experience, with a significant concentration in Account-Based Marketing (ABM) and B2B2C environments. Demonstrated track record of building and scaling marketing functions, working directly with enterprise-level clients, and proving marketing ROI. Experience in technology, SaaS, insurance, mobility, or subscription-based service industries is highly preferred.

ROLE BASED COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES): 

• Strategic Vision & Execution: Balances high-level organizational strategy with hands-on operational execution; capable of building new operating models from the ground up while ensuring sustainable, scalable delivery.
• Consultative Relationship Management: Cultivates deep, trust-based partnerships with internal stakeholders and external executive clients; acts as a collaborative advisor who prioritizes mutual business success and long-term retention.
• B2B2C Marketing Acumen: Demonstrates a sophisticated understanding of how to navigate the intersection of enterprise sales and consumer marketing; expertly translates complex, technical services into simple, compelling consumer value propositions.
• Analytical & Data-Driven Decision Making: Approaches marketing as a measurable driver of business outcomes rather than just brand awareness; utilizes advanced analytics and CRM data to evaluate lifecycle performance, prove ROI, and guide continuous improvement.
• Executive Presence & Storytelling: Communicates complex strategies and data narratives with clarity, authority, and empathy; highly comfortable presenting to, and influencing, C-suite audiences in both internal boardrooms and client-facing reviews.
• Cross-Functional Orchestration: Navigates matrixed organizational structures effectively; aligns diverse departments (Sales, Product, Analytics, Creative) around a unified market strategy to ensure cohesive brand storytelling and seamless service delivery.

WORKING RELATIONSHIPS:  This position reports directly to the Chief Marketing Officer. The Vice President interacts extensively with internal C-suite executives, VP/Director-level peers in Sales, Client Success, and Operations. Externally, this role serves as a peer-level advisor to client marketing executives (CMOs, VPs, and Directors) at partner organizations.

Hiring In:

• United States: Arizona, California, Florida, Georgia, Illinois, Massachusetts, Michigan, New Hampshire, New York State, New Mexico, North Carolina, Tennessee, Virginia

The anticipated closing date to submit applications for this role is May 1st, 2026. Join our Greenhouse Candidate Portal to track your application status and receive instant alerts for future openings.

ADDITIONAL REQUIREMENTS: Ability to operate effectively in a remote/hybrid work environment. Requires travel (estimated 20-30%) to attend critical enterprise client meetings, industry conferences, and internal strategic planning sessions

THIS DESCRIPTION IS NOT INTENDED TO BE A COMPLETE STATEMENT OF JOB CONTENT, RATHER TO ACT AS A GUIDE TO THE ESSENTIAL FUNCTIONS PERFORMED.  MANAGEMENT RETAINS THE DISCRETION TO ADD TO OR CHANGE THE DUTIES OF THE POSITION AT ANY TIME.

The base salary range presented represents the anticipated low and high end salary range for new hires in this position. Your final base salary will be determined based on factors such as work location, experience, job related skills, and relevant training and education. The range listed is just one component of the total compensation package provided by Agero to employees.

National Pay Range

$200,000—$220,000 USD

Life at Agero:

At Agero, you'll find a workplace where your unique perspective is not just welcomed, it's celebrated. We believe that our differences make us stronger, and we're committed to creating an environment where every employee feels a sense of belonging. If you're looking for a company that values your individuality, provides opportunities for growth, and champions open communication, Agero is the place for you. Join our team and help us drive the future of driver assistance, while experiencing a workplace where you can truly thrive.

Benefits Built for Well-being: 

Agero’s innovation is driven by a workforce where all associates feel like they can truly thrive. Agero offers a wide range of benefits to promote well-being, encourage personal development, and ensure financial stability. Our benefits include:

• Health and Wellness: Healthcare, dental, vision, disability, life insurance, and mental health benefits for associates and their families.
• Financial Security: 401(k) plan with company match and tuition assistance to support your future goals.
• Work-Life Balance: Flexible time off, paid sick leave, and ten paid holidays annually.
  • For Contact Center Roles: Accrual of up to 3 weeks Paid Time Off per year, paid sick leave, and ten paid holidays annually.
• Family Support: Parental planning benefits to assist associates through life’s milestones.
• Bonus/Incentive Programs

Join Agero and experience a workplace that invests in your success both personally and professionally.

*Applicants must be currently authorized to work in the United States on a full‑time basis. This position is not eligible for employer visa sponsorship now or in the future.

*It is unlawful in Massachusetts to required or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.