• Own demand planning, forecasting, and performance insights by product and channel across Snif’s DTC and wholesale businesses • Lead forecasting and scenario planning for DTC and wholesale businesses at the SKU level by week or month • Forecast initial launch quantities for new products using historical performance, comparable SKUs, and business context • Partner cross-functionally with marketing, retail, and operations to assess the demand impact of promotions, launches, and activations • Own weekly reporting on the most critical business trends, including: DTC performance (sales, AOV, SKU-level trends), wholesale sell-through by SKU and door, inventory levels and forward-looking risk or opportunity • Build and maintain KPI tracking for newer, high-priority channels such as Amazon and TikTok Shop • Support in-month budgeting and forecasting across revenue, margin, and operating expenses • Produce sales and performance analysis by SKU and channel for leadership, investors, and board materials • Contribute to management and board presentations that clearly articulate performance trends and strategic implications