• Lead discovery workshops with manufacturing clients to understand strategy, sales and service models • Assess current CRM/legacy landscape, identify gaps, and define a Salesforce-centric target state • Design CRM transformation roadmaps with Salesforce as the strategic CRM platform • Redesign end-to-end business processes aligned to Salesforce best practices • Act as trusted advisor to senior client stakeholders on CRM strategy • Own end-to-end Salesforce solution architecture for manufacturing CRM engagements • Produce solution blueprints, high-level design, and effort estimates • Guide functional consultants and technical teams during delivery • Partner with sales and account teams to qualify opportunities and define solution and delivery approaches • Advise clients on CRM governance, operating models, and Salesforce roles