• Lead the end-to-end product development process, from concept to launch, for your specific product, feature or workflow, within budget, and to the highest quality standards. • Define requirements, create user stories, and collaborate with engineering teams to execute product development initiatives. • Communicate product strategies, roadmap priorities, and progress effectively to ensure alignment and support across the organization for your product area. • Collaborate closely with cross-functional teams including software development, marketing, and sales to prioritize features and deliver impactful solutions. • Develop and maintain a high-level roadmap prioritizing features and initiatives based on business objectives, customer feedback, and market analysis. • Continuously evaluate and refine the roadmap to ensure alignment with strategic priorities and market trends. • Lead in understanding customer needs and gathering feedback to inform product decisions. • Conduct market research, competitive analysis, and customer feedback to identify market opportunities, trends, and challenges. Use insights to inform product decisions, prioritize initiatives, and drive product innovation. • Define product positioning and messaging to differentiate it in the market and work with marketing teams to develop go-to-market strategies and promotional plans. • Define and track key performance metrics (KPIs) to measure product success and inform decision-making. Use data-driven insights to identify areas for improvement, optimize product performance, and drive business growth.