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Role Description

We’re looking for a performance-driven UX Designer who operates at the intersection of design craft and commercial impact. This role exists to design high-converting ecommerce experiences that directly influence revenue, conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). You will translate growth strategy, behavioral insights, and performance data into landing pages, PDPs, funnels, and lifecycle experiences that don’t just look exceptional — they perform. You are not a production designer. You think like a growth owner.

Responsibilities

• Design high-converting landing pages, PDPs, collections, bundles, quizzes, and promotional funnels aligned with growth priorities.
• Build and maintain a scalable, modular ecommerce design system that enables faster experimentation and consistent execution.
• Generate structured UX concepts rooted in research, data, and behavioral psychology.
• Partner closely with Growth, Paid Media, Creative, Retention, and Development teams to prioritize and ship high-impact experiments.
• Continuously optimize the end-to-end customer journey — from first click through checkout and post-purchase.
• Use analytics, heatmaps, session recordings, and A/B testing insights to inform decisions and iterate quickly.

What Success Looks Like

• Shipping UX improvements that measurably increase CVR, AOV, Revenue per Visitor, or subscription uptake.
• Increasing testing velocity while maintaining high-quality execution.
• Proactively identifying and launching optimization opportunities without waiting for direction.
• Contributing to scalable funnel systems and unlocking new growth levers.

Who You Are

• You take ownership of outcomes, not just deliverables.
• You design with business objectives and KPIs in mind.
• You believe data > opinions and validate ideas through structured testing.
• You move fast without sacrificing clarity, hierarchy, or polish.
• You thrive in high-accountability, performance-driven environments.
• You’re comfortable discussing failed tests and extracting learnings.

Experience & Skills

• 3–6 years of UI/UX experience, with strong ecommerce focus.
• Proven experience designing conversion-focused landing pages and PDPs.
• Hands-on exposure to A/B testing and CRO initiatives.
• Advanced proficiency in Figma (component systems, auto layout, prototyping).
• Strong understanding of mobile-first design and UX fundamentals (hierarchy, trust elements, persuasion principles).
• Ability to interpret performance data (CVR, AOV, Revenue per Visitor, drop-off analysis).
• Familiarity with tools like GA4, Hotjar, VWO, Intelligems, Triple Whale, or similar is a strong plus.
• Experience in DTC brands or performance marketing environments strongly preferred.

Why Alpha Lion

Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category. This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter.

Application Process

• Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
• Screen: TA team reviews for skills and cultural alignment.
• Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here.
• Interview: Conversations with the hiring manager and team.
• Final Round: Case study or work simulation (role-specific).
• Decision & Offer: We move fast — typically within 2–4 weeks.

Compensation

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S. The expected base salary range for this position is $35,000-45,000 (USD). Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.